Music:
After listening to many songs online, by new artists, we decided on Beth Cawte's "Baby". The song has been embedded for you to listen to below:
As Beth's music is copyrighted and available to buy on itunes, we needed the copyrighted permission. We contacted her and she very kindly allowed us to use the song and interpret the music in our own way.
Research:
We have looked at many music videos and have included these below, with the captions of why they are relevant.
The way the girl goes through the woods and park, is how we want to represent our girl therough the woods.
The dancers inspired us to include dancers into our video as a lyrical style.
We used this video to get ideas about the connection of two people on a video.
TASKS:
TASK 1: HISTORY: Research the history of music videos for your chosen genre. Look at least five videos from 10 years ago to the present and comment on how the videos have developed.
http://timerime.com/en/timeline/596148/A+History+of+the+Music+Video/
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 80s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip" or "film clip".
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.
In 1964, The Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester. Shot in black-and-white and presented as a mock documentary, it was a loosely structured musical fantasia interspersing comedic and dialogue sequences with musical ones. The musical sequences furnished basic templates on which countless subsequent music videos were modeled.
In 1894, sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song "The Little Lost Child". Using a magic lantern, Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illustrated song, the first step toward music video.
The long-running British TV show Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week.
In 2010, Lady Gaga's music video "Bad Romance" made headlines by becoming the most-viewed video on YouTube and whole internet of all time, music-related or otherwise, with 130 million views; it had over 430 million views by later 2011. It in turn was beaten later in the mid-year by the video for Justin Bieber's song "Baby", which had over 660 million views by later 2011. In November 2011, Jennifer Lopez's music video "On The Floor" becoming the most-viewed female video on YouTube, which had over 430 million views by later 2011.
MTV itself now provides streams of artists' music videos, while AOL's recently launched AOL Music features a vast collection of advertising supported streaming videos. The Internet has become the primary growth income market for record company-produced music videos. At its launch, Apple's iTunes Store provided a section of free music videos in high quality compression to be watched via the iTunes application. More recently the iTunes Store has begun selling music videos for use on Apple's iPod with video playback capability.
To further signify the change in direction towards Music Video airplay, MTV officially dropped the Music Television tagline on February 8, 2010 from their logo in response to their increased commitment to non-scripted reality programming and other youth-oriented entertainment rising in prominence on their live broadcast.
Source: Wikepedia
TASK 2: AWARD-WINNERS: Research two award-winning music videos for your chosen genre. How do they use verse and chorus? How do they use the beat and rhythm? How do they showcase the star? How much do the visuals relate to the lyrics? What's the concept?
This video won the 2012 Grammy Award for Best Short Music Video. In 2011, the music video was nominated for seven MTV Video Music Awards, including Video of the Year, Best Female Video, Best Pop Video and Best Direction, and won three for Best Editing, Best Cinematography and Best Art Direction.
The video begins with an abandoned house, where Adele is sitting in a chair singing. During the video, the scenes show hundreds of glasses filled with water that vibrate to the beat of a drum, a mysterious person dancing in a room with white flour and dust, the drummer playing the drums behind the stairs, china being thrown and breaking on the wall in front of the staircase, and a white model of a city which is set on fire by five bursting light bulbs at the end of the song.
In 2003, "The Scientist" won multiple MTV Video Music Awards for Best Group Video, Best Direction, and Breakthrough Video.[43] It was also nominated at the 2004 Grammy Awards for Best Short Form Music Video but lost to Johnny Cash's video for "Hurt".
The video opens, looking down on Martin who is singing, as he lies on his back on a mattress. As the camera shot pulls back, the mattress is revealed to be outside. A cyclist cycles past in reverse and Martin leaps up from the mattress. He walks in reverse through a city, out into the suburbs and eventually crossing a railway line and into woods, picking up his suit jacket as he goes. Upon arriving at his car, a black BMW, he gets in and briefly passes out. His girlfriend, at first shown lying dead on the ground in front of the car, is shown flying back in through the shattered windscreen of the car. The car rolls back up a hill in the woods and through a broken fence, which mends itself as the car passes back through it. As the video closes, the couple are shown driving back up the road. It is revealed that Martin's girlfriend had removed her seat belt, in order to put her jacket on, just before the car accident, causing her death.
TASK 3: CONVENTIONS: Research the key conventions of music videos.
Taken from: http://www.slideshare.net/davidiyya/music-video-2074648
TASK 4: COLLAGE: Use found images from the Internet to make a collage of iconic images from music videos for your chosen genre.
TASK 5: NINE FRAME ANALYSIS: Produce a detailed analysis of the first nine frames of a music video for your chosen product.
TASK 6: AUDIENCE EXPECTATIONS: Interview at least five members of your 'target audience' about what they expect or would like to have included in your music video.
We asked many girls in our target audience and this is their short responses:
1) A hot girl and hot guy
2) Tears and smiles
3) A cute plot that makes us depressed
4) Tears
5) Looking down to the floor
6) Dead flowers
7) Crying
8) A love letter
9) Faded memories (blur around the edges of the screen to show its a memory)
10) A picture ripped in half
11) Looking lost
12) Looking out the window at rain (maybe on a train?)
13) Sad music
14) Chocolate+ ice cream + sad film
15) Writing in a diary
TASK 7: LIP-SYNCING EXERCISE: Choose a music video and film your own version, syncing your singer's lips to the original soundtrack.
Jessie J video
========
TASK 8: RISK ASSESSMENT: Just as for AS, you need to do a risk assessment for your filming work. For guidelines on what to consider, click on Staffordshire University's Media Centre.
FILM PRODUCTION RISK ASSESSMENT
Production Title: Baby
Production Date(s): November 2011 – April 2012
Producer Names: Holly Allright and Lizzie Smith
Date of Risk Assessment: 8th November 2011
Hazard Persons who may be harmed Property which may be damaged Risk controls already in place Risk Assessment LOW, MODERATE, HIGH, EXTREME
People tripping over wood Actors N/A N/A MODERATE Tell actors to be careful on unstable ground
Rain/ snow/ unsteady ground, resulting in damage N/A Camera, tripod and microphone N/A HIGH Make sure there is an umbrella present in case of rain and be careful when setting up equipment
Whipped Cream Fight Actors Clothes N/A MODERATE Tell actors to be careful and make sure they are wearing old clothes
Cold Weather Actors N/A N/A EXTREME Taking warm spare clothing for all actors
Essential Contact Numbers
Emergency Services
Fire Brigade 999
Ambulance 999
Police 999
Mrs Williams 07*********
Persons
Holly Allright
Donna Allright – Mother 07********* Director
Lizzie Smith
Kim Smith – Mother 07********* Director
Sophie McNally
Beryl - Mother 07********* Actress
Rob Steadman-Trenear
Kay Steadman - Mother 07********* Actor
Rachael Brooks
Sarah Brooks – Mother 07********* Actress
