Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? 


Our media product sticks to a lot of forms and conventions of real media products. When completing our preliminary tasks, we did a 9 frame analysis of Adele’s ‘Someone Like You’, and song which is of a similar genre of our own. We noticed that the majority of shots in this 9 frame analysis were close-ups, so we took this on board, and when planning our music video decided that the majority of our shots would be close-ups. Ranging from mid-shots to extreme close-ups. Another thing we noticed was that Adele’s video had been produced in black and white. However, we didn’t want our whole film to be in black in white, but again we took this on board and the majority of our music video contains neutral colours.


Our media product does, however, also challenge some of the forms and conventions of the typical music video from our genre. We do use a collection of full length shots, which is something not seen regularly in most of the videos we watched for our research. We decided to include them for a dramatic effect, especially such as in the ‘silhouette’ shot in the woods. Another way in which we attempted to challenge forms and conventions of real media products was through a shot of ‘Eleanor’ on a bridge in the dark, which cars rushing past. Slow paced music videos do not normally use this type of fast-paced shot, however when putting this shot into our music video we realised why and decided to remove it. The dramatic nature of the shot with the black of the sky contrasting with the bright highlights of the cars, and the speed of the cars, did not fit with the typically romantic feel of the rest of our media product. 



2. How effective is the combination of your main product and ancillary texts? 
How effective is the combination of your main product and ancillary texts?

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3. What have you learned from your audience feedback?



4. How did you use media technologies in the construction and research, planning and evaluation stages?



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